Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.date.accessioned | 2013-11-27T17:26:17Z | |
| dc.date.available | 2013-11-27T17:26:17Z | |
| dc.date.issued | 2012 | spa |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2012) | spa |
| dc.identifier.citation | Baena-Graciá, V. (2012). Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization. In 41st European Academy of Marketing Annual Conference. Lisbon, Portugal. | spa |
| dc.identifier.isbn | 9789897320040 | spa |
| dc.identifier.uri | http://hdl.handle.net/11268/611 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.rights.accessRights | restricted access | en |
| dc.subject.unesco | Marketing | spa |
| dc.title | Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization | spa |
| dc.type | conference output | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 691c531d-c371-48f1-99ba-a6dff29cb788 | |
| relation.isAuthorOfPublication.latestForDiscovery | 691c531d-c371-48f1-99ba-a6dff29cb788 |