Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization

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URI: http://hdl.handle.net/11268/611

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2012

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Marketing

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Bibliographic reference

Baena-Graciá, V. (2012). Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization. In 41st European Academy of Marketing Annual Conference. Lisbon, Portugal.

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conference output

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Área de Economía y Empresa