Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation
| dc.contributor.author | Cerviño Fernández, Julio | |
| dc.contributor.author | Mattera, Marina | |
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.date.accessioned | 2015-09-18T10:26:45Z | |
| dc.date.available | 2015-09-18T10:26:45Z | |
| dc.date.issued | 2015 | |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2015) | spa |
| dc.identifier.citation | Cerviño, J., Mattera, M., y Baena, V. (2015). Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation. En: Actas del XVI Congreso Nacional de Marketing, 9-11 de septiembre de 2015, Pamplona. | spa |
| dc.identifier.isbn | 9788416462513 | |
| dc.identifier.uri | http://hdl.handle.net/11268/4347 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.publisher | ESIC | spa |
| dc.rights.accessRights | restricted access | spa |
| dc.subject.other | Brand reputation | spa |
| dc.subject.other | Corporate social responsability | spa |
| dc.subject.other | Brand management | spa |
| dc.subject.uem | Responsabilidad social de la empresa | spa |
| dc.subject.unesco | Marketing | spa |
| dc.title | Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation | spa |
| dc.type | conference output | spa |
| dspace.entity.type | Publication | |
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