Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation

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URI: http://hdl.handle.net/11268/4347

Publication date

2015

Authors

Cerviño Fernández, Julio

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ESIC

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Google Scholar

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UNESCO Subjects

Marketing

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Bibliographic reference

Cerviño, J., Mattera, M., y Baena, V. (2015). Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation. En: Actas del XVI Congreso Nacional de Marketing, 9-11 de septiembre de 2015, Pamplona.

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conference output

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Área de Economía y Empresa