Mobile Advertising Message-Driven Factors: Effects on Consumer Attitude and Acceptance
| dc.contributor.author | Martí Parreño, José | |
| dc.contributor.author | Sanz Blas, Silvia | |
| dc.contributor.author | Ruiz Mafé, Carla | |
| dc.date.accessioned | 2015-06-24T12:23:09Z | |
| dc.date.available | 2015-06-24T12:23:09Z | |
| dc.date.issued | 2012 | |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2012) | spa |
| dc.identifier.citation | Martí-Parreño, J., Sanz-Blea, S., & Ruiz-Mafé, C. (2012). Mobile advertising message-driven factors: Effects on consumer attitudeand acceptance. In M. A. Goralski, & P. LeBlanc (Eds). Business research yearbook: Business and global social responsibility (pp. 394-401). | spa |
| dc.identifier.isbn | 188975417X | |
| dc.identifier.uri | http://hdl.handle.net/11268/4103 | |
| dc.language.iso | spa | spa |
| dc.peerreviewed | Si | spa |
| dc.rights.accessRights | restricted access | spa |
| dc.subject.uem | Marketing - Investigación | spa |
| dc.subject.unesco | Marketing | spa |
| dc.subject.unesco | Estudio de mercado | spa |
| dc.title | Mobile Advertising Message-Driven Factors: Effects on Consumer Attitude and Acceptance | spa |
| dc.type | book part | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | ba51a661-8935-46fc-ab93-a1b1d14c502b | |
| relation.isAuthorOfPublication.latestForDiscovery | ba51a661-8935-46fc-ab93-a1b1d14c502b |