Mobile Advertising Message-Driven Factors: Effects on Consumer Attitude and Acceptance

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URI: http://hdl.handle.net/11268/4103

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2012

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Sanz Blas, Silvia
Ruiz Mafé, Carla

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Google Scholar

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UNESCO Subjects

Marketing
Estudio de mercado

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Bibliographic reference

Martí-Parreño, J., Sanz-Blea, S., & Ruiz-Mafé, C. (2012). Mobile advertising message-driven factors: Effects on consumer attitudeand acceptance. In M. A. Goralski, & P. LeBlanc (Eds). Business research yearbook: Business and global social responsibility (pp. 394-401).

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book part

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