Analysis of the Influence of Customer Heterogeneity on the Firm's Environmental Commitment

Abstract

To attain sustained economic development, organizations need to commit resources to proactive environmental measures. The purpose of this paper is to analyze the influence of customer heterogeneity on proactive environmental strategies (PES). Specifically, this study assesses whether the type of customers, along with other customer factors such as concentration, internationalization, and cooperation, impacts a firm's spending policies on environmental protection. Empirical research has been conducted on a sample of 798 Spanish industrial firms.