The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.contributor.editor | Chadwick, Simon | |
| dc.contributor.editor | Desbordes, Michel | |
| dc.contributor.editor | Nicolas, Chavanat | |
| dc.date.accessioned | 2015-09-29T08:32:25Z | |
| dc.date.available | 2015-09-29T08:32:25Z | |
| dc.date.issued | 2015 | |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2015) | spa |
| dc.identifier.citation | Baena Graciá, V. (2015). The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid. In Chadwick, S., Chanavat, N., & Desbordes, M. Handbook of Sports Marketing (pp. 351-364). Taylor and Francis. | spa |
| dc.identifier.isbn | 9781138823518 | |
| dc.identifier.uri | http://hdl.handle.net/11268/4364 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.publisher | Taylor & Francis | spa |
| dc.relation.ispartofseries | Routledge International Handbooks | spa |
| dc.rights.accessRights | restricted access | spa |
| dc.subject.uem | Marketing - Deportes | spa |
| dc.subject.uem | Real Madrid Club de Fútbol | spa |
| dc.subject.unesco | Marketing | spa |
| dc.subject.unesco | Deporte | spa |
| dc.title | The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid | spa |
| dc.type | book part | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 691c531d-c371-48f1-99ba-a6dff29cb788 | |
| relation.isAuthorOfPublication.latestForDiscovery | 691c531d-c371-48f1-99ba-a6dff29cb788 |