The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid

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URI: http://hdl.handle.net/11268/4364

Publication date

2015

Authors

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Editors

Chadwick, Simon
Desbordes, Michel
Nicolas, Chavanat

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Publisher

Taylor & Francis

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Google Scholar

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Abstract

Description

UNESCO Subjects

Marketing
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Keywords

Bibliographic reference

Baena Graciá, V. (2015). The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid. In Chadwick, S., Chanavat, N., & Desbordes, M. Handbook of Sports Marketing (pp. 351-364). Taylor and Francis.

Type of document

book part

Collections

Área de Economía y Empresa