Contrasting The Characteristics And Perceptions Of Pre- And Post-Covid Spectators Of An International Tennis Event
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Bonal Sánchez, José Ramón
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The Covid-19 pandemic caused the cancellation of sports events globally. Tennis, being an individual sport, is one of the most international sports, with a high impact on the economy. In this context, the next question arises: How has the pandemic affected the attendance of international tennis events? This work aims to contrast the age, visitor’s plans in the city/event, expenditure, economic value, satisfaction, and probability of recommendation of an international tennis event held in Madrid in pre-pandemic (2019) and post-pandemic (2022) editions.
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León-Quismondo, J., Bonal, J., Arco, J., Iván-Baragaño, I., Blanco, P., Leguina, M., Herraiz, M., Macías, R., Burillo, P., Fernández-Luna, Á. (2023). Contrasting The Characteristics And Perceptions Of Pre- And Post-Covid Spectators Of An International Tennis Event. In EASM BELFAST 2023 CONFERENCE: 31st European Association for Sport Management Conference (pp. 286-287). European Association for Sport Management. Belfast, United Kingdom.