Predicting Recommendation Of Sporting Events: A Study Of Satisfaction Levels Among Tennis Event Promoters And Non-Promoters
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Bonal Sánchez, José Ramón
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European Association for Sport Management Conference
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How satisfied are the promoters and non-promoters of sporting events? How related are their satisfaction and their likelihood of recommending the event? This work aims: a) to determine the differences in the degree of satisfaction between promoters and non-promoters of the event, and b) to establish a predictive model identifying the variables that provide a greater probability of not recommending the event.
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Fernández Luna, Á., León Quismondo, J., Bonal Sánchez, J. R., Arco Juan, F. J., Iván Baragaño, I., Blanco García, P., Leguina Ortega, M. M., Herraiz, M., Macías Pla, R. & Burillo Naranjo, P. (2023). Predicting Recommendation Of Sporting Events: A Study Of Satisfaction Levels Among Tennis Event Promoters And Non-Promoters. In EASM BELFAST 2023 CONFERENCE: 31st European Association for Sport Management Conference (pp. 288-289). European Association for Sport Management. Belfast, United Kingdom. https://easm2023.com/wordpress/wp-content/uploads/2023/09/EASM-Belfast-2023-Conference-Abstracts.pdf