An Empirical Analysis of the Spanish Franchise Diffusion into Latin America
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.contributor.author | Cerviño Fernández, Julio | spa |
| dc.date.accessioned | 2013-11-27T17:26:22Z | |
| dc.date.available | 2013-11-27T17:26:22Z | |
| dc.date.issued | 2013 | spa |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2013) | spa |
| dc.identifier.citation | Baena-Graciá, V., & Cerviño-Fernández, J. (2013). An Empirical Analysis of the Spanish Franchise Diffusion into Latin America. In XXV Congreso Nacional de Marketing (pp. 131). Barcelona: Aemark. | spa |
| dc.identifier.isbn | 9788473569552 | spa |
| dc.identifier.uri | http://hdl.handle.net/11268/666 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.rights.accessRights | restricted access | en |
| dc.subject.unesco | Estructura del mercado | spa |
| dc.subject.unesco | Empresa transnacional | spa |
| dc.title | An Empirical Analysis of the Spanish Franchise Diffusion into Latin America | spa |
| dc.type | conference output | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 691c531d-c371-48f1-99ba-a6dff29cb788 | |
| relation.isAuthorOfPublication.latestForDiscovery | 691c531d-c371-48f1-99ba-a6dff29cb788 |