An Empirical Analysis of the Spanish Franchise Diffusion into Latin America

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URI: http://hdl.handle.net/11268/666

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2013

Authors

Cerviño Fernández, Julio

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UNESCO Subjects

Estructura del mercado
Empresa transnacional

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Bibliographic reference

Baena-Graciá, V., & Cerviño-Fernández, J. (2013). An Empirical Analysis of the Spanish Franchise Diffusion into Latin America. In XXV Congreso Nacional de Marketing (pp. 131). Barcelona: Aemark.

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conference output

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Área de Economía y Empresa