Social responsibility as a driver of firms’ brand awareness
| dc.contributor.author | Mattera, Marina | |
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.contributor.author | Cerviño Fernández, Julio | spa |
| dc.date.accessioned | 2013-11-27T17:26:40Z | |
| dc.date.available | 2013-11-27T17:26:40Z | |
| dc.date.issued | 2012 | spa |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2012) | spa |
| dc.identifier.citation | Mattera, M., Baena-Graciá, V., & Cerviño-Fernández, J. (2012). Social responsibility as a driver of firms’ brand awareness. In 8th International Strategic Management Conference (pp. 1130). Barcelona, Spain. | spa |
| dc.identifier.issn | 18770428 | spa |
| dc.identifier.uri | http://hdl.handle.net/11268/945 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.rights.accessRights | restricted access | en |
| dc.subject.unesco | Responsabilidad social | spa |
| dc.title | Social responsibility as a driver of firms’ brand awareness | spa |
| dc.type | conference output | spa |
| dspace.entity.type | Publication | |
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| relation.isAuthorOfPublication | 691c531d-c371-48f1-99ba-a6dff29cb788 | |
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