Social responsibility as a driver of firms’ brand awareness

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URI: http://hdl.handle.net/11268/945

Publication date

2012

Authors

Cerviño Fernández, Julio

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Google Scholar

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Abstract

Description

UNESCO Subjects

Responsabilidad social

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Bibliographic reference

Mattera, M., Baena-Graciá, V., & Cerviño-Fernández, J. (2012). Social responsibility as a driver of firms’ brand awareness. In 8th International Strategic Management Conference (pp. 1130). Barcelona, Spain.

Type of document

conference output

Collections

Área de Economía y Empresa