Sustainable Marketing in banking sector. The case of Santander in Spain

Simple item page
dc.contributor.authorBajo, Ana María
dc.contributor.authorCurbelo Pérez, David
dc.date.accessioned2021-12-02T17:34:14Z
dc.date.available2021-12-02T17:34:14Z
dc.date.issued2021
dc.description.filiationUECspa
dc.description.impactNo data 2021spa
dc.description.sponsorshipSin financiaciónspa
dc.identifier.citationBajo, A., & Curbelo, A. (2021). Sustainable Marketing in banking sector. The case of Santander in Spain. In 50th Annual EMAC Conference. European Marketing Academy.spa
dc.identifier.urihttp://hdl.handle.net/11268/10533
dc.language.isoengspa
dc.peerreviewedSispa
dc.publisherEuropean Marketing Academyspa
dc.rights.accessRightsrestricted accessspa
dc.subject.unescoMarketingspa
dc.subject.unescoBancospa
dc.subject.unescoAdministración de empresasspa
dc.titleSustainable Marketing in banking sector. The case of Santander in Spainspa
dc.typeconference outputspa
dspace.entity.typePublication

Files

Collections

Área de Economía y Empresa