Sustainable Marketing in banking sector. The case of Santander in Spain

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Identifiers
URI: http://hdl.handle.net/11268/10533

Publication date

2021

Authors

Bajo, Ana María
Curbelo Pérez, David

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Editors

Journal Title

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Volume Title

Publisher

European Marketing Academy

Metrics

Google Scholar

Research Projects

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Abstract

Description

UNESCO Subjects

Marketing
Banco
Administración de empresas

Keywords

Bibliographic reference

Bajo, A., & Curbelo, A. (2021). Sustainable Marketing in banking sector. The case of Santander in Spain. In 50th Annual EMAC Conference. European Marketing Academy.

Type of document

conference output

Collections

Área de Economía y Empresa