How market environment may constrain global franchising in emerging markets
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.contributor.editor | Centeno, E. | spa |
| dc.contributor.editor | Veloutsou, C. | spa |
| dc.date.accessioned | 2013-11-27T17:26:05Z | |
| dc.date.available | 2013-11-27T17:26:05Z | |
| dc.date.issued | 2011 | spa |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2011) | spa |
| dc.identifier.citation | Baena-Graciá, V. (2011). How market environment may constrain global franchising in emerging markets. In E. Centeno, & C. Veloutsou (Eds.), New Perspective of Contemporary Marketing (pp. 147-160). Athens: Athens Institute for Education and Research (ATINER). | spa |
| dc.identifier.isbn | 9789609549691 | spa |
| dc.identifier.uri | http://hdl.handle.net/11268/443 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.rights.accessRights | restricted access | en |
| dc.subject.unesco | Marketing | spa |
| dc.title | How market environment may constrain global franchising in emerging markets | spa |
| dc.type | book part | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 691c531d-c371-48f1-99ba-a6dff29cb788 | |
| relation.isAuthorOfPublication.latestForDiscovery | 691c531d-c371-48f1-99ba-a6dff29cb788 |