How market environment may constrain global franchising in emerging markets

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URI: http://hdl.handle.net/11268/443

Publication date

2011

Authors

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Centeno, E.
Veloutsou, C.

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Google Scholar

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UNESCO Subjects

Marketing

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Bibliographic reference

Baena-Graciá, V. (2011). How market environment may constrain global franchising in emerging markets. In E. Centeno, & C. Veloutsou (Eds.), New Perspective of Contemporary Marketing (pp. 147-160). Athens: Athens Institute for Education and Research (ATINER).

Type of document

book part

Collections

Área de Economía y Empresa