Spontaneous Recall of Esports Sponsoring Brands in Spain: a Cross-sectional Study Using RandomForest Technique
| dc.contributor.author | Fernández Luna, Álvaro | |
| dc.contributor.author | León Quismondo, Jairo | |
| dc.contributor.author | Leguina Ortega, María Mercedes | |
| dc.contributor.author | Burillo Naranjo, Pablo | |
| dc.contributor.author | Iván Baragaño, Iyán | |
| dc.date.accessioned | 2025-01-08T17:39:04Z | |
| dc.date.embargoEndDate | 2100-01-01 | spa |
| dc.date.issued | 2024 | |
| dc.description.abstract | The objective of this study was to identify the differences in spontaneous recall of commercial brands linked to eSports based on gender and the type of game played. Additionally, it aimed to apply supervised machine learning techniques to correctly classify gender and type of game based on this spontaneous recall. | eng |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data SPI 2022 | spa |
| dc.description.sponsorship | Sin financiación | spa |
| dc.embargo.lift | 2100-01-01 | |
| dc.identifier.citation | Fernández Luna, Á., León Quismondo, J., Leguina Ortega, M. M., Burillo Naranjo, P., & Iván Baragaño, I. (n.d.). Spontaneous Recall of Esports Sponsoring Brands in Spain: a Cross-sectional Study Using RandomForest Technique. 32nd European Sport Management Conference, 135–137. | spa |
| dc.identifier.isbn | 978-2-9597179-0-1 | |
| dc.identifier.uri | http://hdl.handle.net/11268/13411 | |
| dc.language.iso | eng | eng |
| dc.peerreviewed | Si | spa |
| dc.publisher | Université Gustave Eiffel | spa |
| dc.rights.accessRights | embargoed access | spa |
| dc.subject.sdg | Goal 3: Ensure healthy lives and promote well-being for all at all ages | |
| dc.subject.sdg | Goal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovation | |
| dc.subject.unesco | Deporte | spa |
| dc.subject.unesco | Competencia deportiva | spa |
| dc.subject.unesco | Algoritmo | spa |
| dc.title | Spontaneous Recall of Esports Sponsoring Brands in Spain: a Cross-sectional Study Using RandomForest Technique | eng |
| dc.type | conference output | eng |
| dspace.entity.type | Publication | |
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