Spontaneous Recall of Esports Sponsoring Brands in Spain: a Cross-sectional Study Using RandomForest Technique
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Leguina Ortega, María Mercedes
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Université Gustave Eiffel
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Abstract
The objective of this study was to identify the differences in spontaneous recall of commercial brands linked to eSports based on gender and the type of game played. Additionally, it aimed to apply supervised machine learning techniques to correctly classify gender and type of game based on this spontaneous recall.
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Fernández Luna, Á., León Quismondo, J., Leguina Ortega, M. M., Burillo Naranjo, P., & Iván Baragaño, I. (n.d.). Spontaneous Recall of Esports Sponsoring Brands in Spain: a Cross-sectional Study Using RandomForest Technique. 32nd European Sport Management Conference, 135–137.