The role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchising
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.contributor.author | Cerviño Fernández, Julio | |
| dc.date.accessioned | 2014-06-17T08:37:10Z | |
| dc.date.available | 2014-06-17T08:37:10Z | |
| dc.date.issued | 2014 | spa |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2014) | spa |
| dc.identifier.citation | Baena-Graciá, V., & Cerviño-Fernández, J. (2014). The role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchising. In EURAM: XIV Annual Conference of the European Academy of Management. València: Universitat de València. | spa |
| dc.identifier.isbn | 9788469703779 | spa |
| dc.identifier.uri | http://hdl.handle.net/11268/3289 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.publisher | Universitat de València | spa |
| dc.rights.accessRights | restricted access | spa |
| dc.subject.uem | Franquicia | spa |
| dc.subject.uem | Empresas multinacionales | spa |
| dc.subject.unesco | Empresa transnacional | spa |
| dc.title | The role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchising | spa |
| dc.type | conference output | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 691c531d-c371-48f1-99ba-a6dff29cb788 | |
| relation.isAuthorOfPublication.latestForDiscovery | 691c531d-c371-48f1-99ba-a6dff29cb788 |