The role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchising

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URI: http://hdl.handle.net/11268/3289

Publication date

2014

Authors

Cerviño Fernández, Julio

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Universitat de València

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Abstract

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UNESCO Subjects

Empresa transnacional

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Bibliographic reference

Baena-Graciá, V., & Cerviño-Fernández, J. (2014). The role of host country characteristics and the franchisor profile in the choice of foreign entry mode in international franchising. In EURAM: XIV Annual Conference of the European Academy of Management. València: Universitat de València.

Type of document

conference output

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Área de Economía y Empresa