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dc.contributor.author | Navarro, Susana | |
dc.contributor.author | Andreu, Luisa | |
dc.contributor.author | Cervera, Amparo | |
dc.date.accessioned | 2015-08-27T07:30:08Z | |
dc.date.available | 2015-08-27T07:30:08Z | |
dc.date.issued | 2014 | |
dc.identifier.citation | Navarro, S., Andreu, L., & Cervera, A. (2014). Value co-creation among hotels and disabled customers: An exploratory study. Journal of Business Research, 67(5), 813-818. | spa |
dc.identifier.issn | 01482963 | |
dc.identifier.uri | http://hdl.handle.net/11268/4286 | |
dc.description.abstract | This study examines how service supplier and buyer value co-creation influences buyers' attitudes toward service providers. Service-dominant logic is a prevalent concept in the services industry, providing an important marketing theory in which intangible resources, co-creation of value, and relationships are the keys to determining marketing exchanges. This research describes a model for analyzing value co-creation management in the hotel industry, focusing on the specific market segment of disabled customers. This framework helps foster value co-creation to increase the benefits for participants during each stage of their relationship. The paper also presents the managerial implications of the research findings. | spa |
dc.language.iso | eng | spa |
dc.title | Value co-creation among hotels and disabled customers: An exploratory study | spa |
dc.type | article | spa |
dc.description.impact | 1.480 JCR (2014) Q2, 55/115 Business | spa |
dc.identifier.doi | 10.1016/j.jbusres.2013.11.050 | |
dc.rights.accessRights | closedAccess | spa |
dc.subject.uem | Industria hotelera | spa |
dc.subject.unesco | Industria hotelera | spa |
dc.description.filiation | UEV | spa |
dc.peerreviewed | Si | spa |
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