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dc.contributor.author | Baena Graciá, Verónica | |
dc.contributor.author | Cerviño Fernández, Julio | |
dc.date.accessioned | 2014-06-17T08:31:28Z | |
dc.date.available | 2014-06-17T08:31:28Z | |
dc.date.issued | 2014 | spa |
dc.identifier.citation | Baena-Graciá, V., & Cerviño-Fernández, J. (2014). European franchise expansion into Latin America: evidences from the Spanish franchise system. In EMAC: 43rd European Marketing Academy Annual Conference, June 3-6 (pp. 160). València. | spa |
dc.identifier.isbn | 9788437094533 | spa |
dc.identifier.uri | http://hdl.handle.net/11268/3288 | |
dc.description.abstract | Although the body on international marketing focuses on emerging markets is growing, the attention paid to the Latin American context continues to be very limited. In an attempt to enhance the knowledge that managers and scholars have on franchising expansion, the present study examines how a number of market conditions may drive diffusion of franchising into those nations. Results obtained in this study are useful for understanding and predicting the demand for franchising in Latin American countries. Moreover, the present work explores how market conditions may drive international diffusion of franchising into Latin American markets. | spa |
dc.language.iso | eng | spa |
dc.publisher | Universitat de València | spa |
dc.subject.other | Country Choice | spa |
dc.subject.other | Internationalization | spa |
dc.subject.other | Franchising | spa |
dc.title | European franchise expansion into Latin America. Evidences from the Spanish franchise system | spa |
dc.type | conferenceObject | spa |
dc.description.impact | No data (2014) | spa |
dc.identifier.doi | 10.1108/MRR-08-2013-0185 | spa |
dc.rights.accessRights | closedAccess | spa |
dc.subject.uem | Franquicia - España | spa |
dc.subject.uem | Empresas multinacionales | spa |
dc.subject.unesco | Empresa transnacional | spa |
dc.subject.unesco | Europa | spa |
dc.subject.unesco | España | spa |
dc.subject.unesco | América Latina | spa |
dc.description.filiation | UEM | spa |
dc.peerreviewed | Si | spa |
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