Abstract:
The Covid-19 pandemic caused the cancellation of sports events globally. Tennis, being an individual sport, is one of the most international sports, with a high impact on the economy. In this context, the next question arises: How has the pandemic affected the attendance of international tennis events? This work aims to contrast the age, visitor’s plans in the city/event, expenditure, economic value, satisfaction, and probability of recommendation of an international tennis event held in Madrid in pre-pandemic (2019) and post-pandemic (2022) editions.