Resumen:
A lot of cities are experiencing an increase of cycling in their daily urban trips. This produce benefits for all citizens and many decision-makers are designing policies to improve bike use. However, this is not possible without a cycling demand management policy, which should be based on the scientific knowledge of cyclist behaviour key factors. In the scientific literature we can find many references about factors affecting bicycle use. They are oriented either to show qualitative analysis, where bike factors assessment are made; or they present discrete choice models where bike factors are evaluated in order to the final user choice. Both research lines provide important information on cyclist behaviour knowledge. However they are not enough to explain all the explanatory factors to use bikes. Some factors influencing cycling use are of psycho-social type and they are not included in the econometrics models normally used. This paper presents a research done to improve cycling demand forecast. For this research we have made an internet based survey in the Madrid University Campus, where a public bike system is expected to be implemented. In this survey we have collected more than 3,000 respons...