Multichannel marketing and its impact on customer based brand equity
| dc.contributor.author | Ward, Cecilia | spa |
| dc.contributor.author | Baena Graciá, Verónica | |
| dc.date.accessioned | 2014-03-18T10:10:18Z | |
| dc.date.available | 2014-03-18T10:10:18Z | |
| dc.date.issued | 2013 | spa |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data (2013) | spa |
| dc.identifier.citation | Baena-Graciá, V., & Ward, C. (2013). Multichannel marketing and its impact on customer based brand equity. In II International Conference on Business Servitization, 7-8 de noviembre. Granada. | spa |
| dc.identifier.isbn | 9788494187261 | spa |
| dc.identifier.uri | http://hdl.handle.net/11268/2301 | |
| dc.language.iso | eng | spa |
| dc.peerreviewed | Si | spa |
| dc.relation.publisherversion | https://www.omniascience.com/books/index.php/proceedings/catalog/view/50/227/220-1 | |
| dc.rights.accessRights | open access | en |
| dc.subject.unesco | Marketing | spa |
| dc.subject.unesco | Marca registrada | spa |
| dc.title | Multichannel marketing and its impact on customer based brand equity | spa |
| dc.type | conference output | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | 691c531d-c371-48f1-99ba-a6dff29cb788 | |
| relation.isAuthorOfPublication.latestForDiscovery | 691c531d-c371-48f1-99ba-a6dff29cb788 |