An analysis of active consumer behavior in a fitness boutiquesatisfaction levels, perceived quality dimensions, and dropout reasons

Abstract

The European fitness market is experiencing continuous growth, prompting enhancements in service quality at boutique gyms. These establishments are recognized for their personalized attention, professional staff, and innovative technology use. The perceived quality in these gyms significantly influences client satisfaction and loyalty, which are critical for retention. The aim of this contribution is to understand satisfaction levels, perceived quality dimensions, and dropout reasons inside this business model.