La IA como generador de valor empresarial: caso 123compareme
| dc.contributor.author | Fanjul Fernández, María Luisa | |
| dc.contributor.author | Pradana Pérez, Francisco José | |
| dc.contributor.author | Barceló Hernando, Alejandro | |
| dc.contributor.author | Ferret Alcaraz, Pau | |
| dc.date.accessioned | 2024-10-22T12:35:41Z | |
| dc.date.available | 2024-10-22T12:35:41Z | |
| dc.date.issued | 2024 | |
| dc.description.filiation | UEM | spa |
| dc.description.impact | No data SPI 2022 | spa |
| dc.description.sponsorship | Sin Financiación | spa |
| dc.identifier.citation | Fanjul Fernández, M. L., Pradana Pérez, F. J., Barceló Hernando, A., & Ferret Alcaraz, P. (2024). La IA como generador de valor empresarial: caso 123compareme. Congreso Universitario Internacional Sobre Comunicación, Innovación, Investigación y Docencia, 1233. https://doi.org/10.15178/CUICIID2024 | spa |
| dc.identifier.doi | https://doi.org/10.15178/CUICIID2024 | |
| dc.identifier.isbn | 978-84-09-59704-8 | |
| dc.identifier.uri | http://hdl.handle.net/11268/13151 | |
| dc.language.iso | spa | spa |
| dc.peerreviewed | Si | spa |
| dc.publisher | Fórum Internacional de Comunicación y Relaciones Públicas (Fórum XXI) | spa |
| dc.relation.publisherversion | https://doi.org/10.15178/CUICIID2024 | spa |
| dc.rights | Sin Licencia CreativeCommons | * |
| dc.rights.accessRights | open access | spa |
| dc.subject.sdg | Goal 7: Ensure access to affordable, reliable, sustainable and modern energy | |
| dc.subject.unesco | Marketing | spa |
| dc.subject.unesco | Comunicación | spa |
| dc.subject.unesco | Inteligencia artificial | spa |
| dc.title | La IA como generador de valor empresarial: caso 123compareme | spa |
| dc.type | conference output | spa |
| dspace.entity.type | Publication | |
| relation.isAuthorOfPublication | a526d5e6-b250-4511-b900-b217ee45cd60 | |
| relation.isAuthorOfPublication.latestForDiscovery | a526d5e6-b250-4511-b900-b217ee45cd60 |