Most Important Parameters At Professional Football Academies In Spain: The Parent’s Perspective

Abstract

Aim and Research Questions What are the aspects that parents take into consideration while making the decision about their child’s professional football (i.e., soccer) academy? The main objective of this research is to discover the priority aspects for parents of players of professional football clubs’ youth academies in Spain. Consequently, the secondary objective is to know the level of importance and performance of different elements of professional football academies, as well as the level of discrepancy between both levels. This information can be used later by marketing departments and player services departments of the academies in any of their management processes (recruitment, player loyalty, or parents’ satisfaction). The understanding of consumers expectations and behaviour towards professional youth football academies preferences could be key on the administration of financial and human resources.