Road Racing Event Management Satisfaction: A Scoping Review of the Literature in Different Populations

Abstract

The main purpose of this scoping literature review is to map empirical research concerning the satisfaction of road race participants, as well as what leads to their return and how events should be promoted and managed. The search was made on EBSCO, Academic Search Complete, Business Source Complete, Web of Science online database for studies between 2000 and 2020 using the following as keywords: “road race”, “marathon”, “running event”, “running”, “satisfaction”, “event loyalty”, “consumer behaviour”, “marketing”, and “communication”. After applying the inclusion criteria, 32 studies were selected. The descriptive analysis showed that satisfaction with the event depends on the quality of service provided, the image of the event, satisfaction with personal performance, perceived economic value, and disconfirmation of expectation, while the intention to revisit is largely affected by satisfaction with the event in different populations. In addition, various market segmentations are obtained according to the age and the gender, as well as important management and marketing information. The conclusions of this review can contribute to a better management and organization of road racing events around the world.