La Cinefilia 2.0 y el frameo: apuntes teóricos sobre el collage visual en la Nueva Crítica cinematográfica
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Abstract
El presente artículo pretende reflexionar teóricamente sobre una de las metodologías
más utilizadas por la llamada Cinefilia 2.0 o Nueva Crítica: el Frameo
o la evolución digital del collage visual. Para ello, comenzaremos desbrozando
brevemente los conceptos Nueva Crítica y Frameo, con especial interés en las
condiciones tecnológicas y sociales que han propiciado su surgimiento. Posteriormente,
analizaremos teóricamente el uso de las capturas de pantalla para
generar nuevos discursos desde diversos ejes. En primer lugar, analizaremos el
replanteamiento ejercido ante el rol del autor cinematográfico, así como del (imposible)
control significativo de sus imágenes. En segundo lugar, analizaremos la
violencia ejercida sobre el concepto de plano y tiempo fílmico, así como las modificaciones
ejercidas sobre el lector del texto. Por último, encararemos la importancia
de dichas maniobras para la teoría estética contemporánea en tanto a
nuestro juicio se trata de un cortocircuito entre el desvelamiento heideggeriano
y el relámpago estético teorizado por el último Walter Benjamin. A la vista de
todo lo anterior, finalizaremos reivindicando el más humilde rol destinado por
el propio Benjamin (el del trapero) para sellar los límites y las posibilidades de
esta Nueva Crítica y ofreciendo una serie de conclusiones. Todo nuestro análisis
intentará incorporar ejemplos concretos tanto de miembros declarados de la
Nueva Crítica como de autores adyacentes que practican el collage visual desde
sus blogs o desde las redes sociales.
Our paper tries to think in a critical way one of the most relevant methodologies in the contemporary film criticism (the Cinephilia 2.0): Framing or the digital evolution of the «visual collage». In order to achieve our goal, we will start thinking briefly the main concepts (New Film Criticism and Framing), focusing especially on the economic and social context of his awakening. After that, we will think about the concrete use of screenshots since different theoretical perspectives. In the first place, we will analyze the evolution of the classical «auteaur» and the (impossible) control over his own images. In the second place, we will analyze the violence applied over two other main concepts of the cinema studies: shot and filmic time. Finally, we will face the importance of this new methodology in the last aesthetical debates. We will look for the connections between two basic philosophical concepts: Heidegger´s unveling and Walter Benjamin’s flashlight. After all, we will reclaim the humblest role for the Film Critic: the Benjamin´s rag picker of the History. Our analysis will include several examples of different members of the «New Film Criticism» and from other authors which are not directly connected with the movement, but who propose «visual collages» in their own blogs or webpages.
Our paper tries to think in a critical way one of the most relevant methodologies in the contemporary film criticism (the Cinephilia 2.0): Framing or the digital evolution of the «visual collage». In order to achieve our goal, we will start thinking briefly the main concepts (New Film Criticism and Framing), focusing especially on the economic and social context of his awakening. After that, we will think about the concrete use of screenshots since different theoretical perspectives. In the first place, we will analyze the evolution of the classical «auteaur» and the (impossible) control over his own images. In the second place, we will analyze the violence applied over two other main concepts of the cinema studies: shot and filmic time. Finally, we will face the importance of this new methodology in the last aesthetical debates. We will look for the connections between two basic philosophical concepts: Heidegger´s unveling and Walter Benjamin’s flashlight. After all, we will reclaim the humblest role for the Film Critic: the Benjamin´s rag picker of the History. Our analysis will include several examples of different members of the «New Film Criticism» and from other authors which are not directly connected with the movement, but who propose «visual collages» in their own blogs or webpages.
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Bibliographic reference
Rodríguez Serrano, A. (2015). La Cinefilia 2.0 y el frameo: apuntes teóricos sobre el collage visual en la Nueva Crítica cinematográfica. adComunica, (10), 99-113.





