International franchise presence and intensity level: profile of franchisors operating abroad

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URI: http://hdl.handle.net/11268/673

Publication date

2013

Authors

Cerviño Fernández, Julio

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Google Scholar

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Abstract

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UNESCO Subjects

Estructura del mercado
Empresa transnacional

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Bibliographic reference

Baena-Graciá, V., & Cerviño-Fernández, J. (2013). International franchise presence and intensity level: profile of franchisors operating abroad. In GIKA: 2nd Global Innovation and Knowledge Academy Conference. Valencia.

Type of document

conference output

Collections

Área de Economía y Empresa