Analysis of the validity and reliability of the brand love scale applied to the context of fitness centres

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Analysis of the validity and reliability of the brand love scale applied to the context of fitness centres.pdf (214.72 KB)
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URI: http://hdl.handle.net/11268/14505

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2024

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Jiménez Jiménez, Pablo
Pedragosa, Vera
Alguacil Jiménez, Mario
Calabuig Moreno, Ferran

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Universidad Europea

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UNESCO Subjects

Deporte
Economía
Consumidor

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Jiménez Jiménez, P., Pedragosa, V., Alguacil Jiménez, M., & Calabuig Moreno, F. (2024). Analysis of the validity and reliability of the brand love scale applied to the context of fitness centres. XIV Congreso Iberoamericano de Economía del Deporte, 137-140.

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conference output

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Congreso Iberoamericano de Economía del Deporte (14.2024)
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