Factors influencing the internationalization process in the Spanish franchise system

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URI: http://hdl.handle.net/11268/612

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2010

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Cerviño Fernández, Julio

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UNESCO Subjects

Administración de empresas

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Bibliographic reference

Baena-Graciá, V., & Cerviño-Fernández, J. (2010). Factors influencing the internationalization process in the Spanish franchise system. In 36th EIBA Annual Conference: IB’S Role in Building a Better and Stronger Global Economy, 9-11 December. Porto, Portugal: University of Porto, School of Economics.

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conference output

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Área de Economía y Empresa