Commitment to the Future: The Tour de France Rides for a More Sustainable World

Abstract

(a) Situation faced: The Tour de France, with more than a century of history, provides great opportunities for raising awareness of socially responsible behaviors among citizens, not only from France but also from other regions in the world; (b) Action taken: The Tour de France is committed to the future. Responsible actions are deployed in three main axons: sustainable transportation, commitment with the charter of 15 eco-friendly commitments, and specific in-route measures; (c) Results achieved: Currently, the Tour de France is a leading sport event in terms of Corporate Social Responsibility. Their actions positively influence large social masses from all over the world; (d) Lessons learned: This case provides good examples of a socially responsible sport event that spreads messages to national and international spectators.