Esports Sponsorship from the Point of View of Managers. The Case of the Spanish eSports Industry

Fernández Luna, ÁlvaroLeón Quismondo, JairoBonal Sánchez, José RamónBurillo Naranjo, Pablo2023-01-202023-01-202022Fernández-Luna, Á., León-Quismondo, J., Bonal, J., & Burillo, P. (2022). Esports Sponsorship from the Point of View of Managers. The Case of the Spanish eSports Industry. In Book of abstracts of the 30th European Sport Management Conference: Bridging Sport, Tourism & Leisure Management (pp. 321-322). EASM. https://easm2022.com/wp-content/uploads/2022/09/EASM2022_Innsbruck_Book_of_Abstracts.pdfhttp://hdl.handle.net/11268/11706This research aimed to analyze the opinions and thoughts of main stakeholders (clubs and sponsors) in the Spanish esport industry about the sponsorship objectives and actions carried out in 2021 and the future investment plans and improvements for 2022. Because of this objective, we can establish the following research questions: - Are esports a safe investment for sponsor companies? - What are the main sponsorship objectives for companies and clubs? Are there differences between endemic and non-endemic brands in these objectives? - What are the improvements that can be applied to the sponsorship agreements between companies and clubs?engEsports Sponsorship from the Point of View of Managers. The Case of the Spanish eSports Industryconference outputopen accessDeporteAdministración de empresasMarketing