Multichannel marketing and its impact on customer based brand equity

Ward, CeciliaBaena Graciá, Verónica2014-03-182014-03-182013Baena-Graciá, V., & Ward, C. (2013). Multichannel marketing and its impact on customer based brand equity. In II International Conference on Business Servitization, 7-8 de noviembre. Granada.9788494187261http://hdl.handle.net/11268/2301engMultichannel marketing and its impact on customer based brand equityconference outputopen accessMarketingMarca registrada