Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization

Baena Graciá, Verónica2013-11-272013-11-272012Baena-Graciá, V. (2012). Firm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalization. In 41st European Academy of Marketing Annual Conference. Lisbon, Portugal.9789897320040http://hdl.handle.net/11268/611engFirm experience, brand awareness, business orientation, franchise ratio and company size as drivers of franchise internationalizationconference outputrestricted accessMarketing