Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation

Cerviño Fernández, JulioMattera, MarinaBaena Graciá, Verónica2015-09-182015-09-182015Cerviño, J., Mattera, M., y Baena, V. (2015). Corporate social responsibility, firm management and international experience as driving factors of a company’s brand reputation. En: Actas del XVI Congreso Nacional de Marketing, 9-11 de septiembre de 2015, Pamplona.9788416462513http://hdl.handle.net/11268/4347engBrand reputationCorporate social responsabilityBrand managementCorporate social responsibility, firm management and international experience as driving factors of a company’s brand reputationconference outputrestricted accessResponsabilidad social de la empresaMarketing