López-Cózar Navarro, CristinaPriede Bergamini, TizianaBenito Hernández, Sonia2026-02-052026-02-052025López‐Cózar‐Navarro, C., Priede‐Bergamini, T., & Benito‐Hernández, S. (2025). Analysis of the influence of customer heterogeneity on the firm’s environmental commitment. Business Strategy & Development, 8(4), e70258. https://doi.org/10.1002/bsd2.702582572-3170https://hdl.handle.net/11268/16797To attain sustained economic development, organizations need to commit resources to proactive environmental measures. The purpose of this paper is to analyze the influence of customer heterogeneity on proactive environmental strategies (PES). Specifically, this study assesses whether the type of customers, along with other customer factors such as concentration, internationalization, and cooperation, impacts a firm's spending policies on environmental protection. Empirical research has been conducted on a sample of 798 Spanish industrial firms.engjournal article10.1002/bsd2.70258embargoed accessEmpresaMedio ambienteIndustria manufactureraGoal 9: Build resilient infrastructure, promote sustainable industrialization and foster innovationGoal 13: Take urgent action to combat climate change and its impacts