Pérez Sánchez, Javier2016-10-282016-10-282012Pérez Sánchez, J. (2012). Las autopromociones desde el punto de vista de la continuidad y la comunicación publicitaria en televisión. Estudios sobre el Mensaje Periodístico, 18, 713-720. https://doi.org/10.5209/rev_ESMP.2012.v18.409501134-16291988-2696http://hdl.handle.net/11268/5914The self-promotions today have become pieces with its own entity and of great importance within the program schedules of the chains. Not only for being links and maintain the visual continuity of the television content but also because it is a weapon of advertising communication of the channels to convince viewers. For these reasons it is important to establish the differences and common similarities of television promotions, both from the point of view of continuity and of the advertising, in order to later insert them into university teaching as a tool for teaching innovation in terms of contents refers.engAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/journal article10.5209/rev_ESMP.2012.v18.40950open accessMedios de comunicación socialPublicidadCentro de medios de comunicaciónTelevisiónPublicidad