Barrientos Báez, Almudena CarmenBonales Daimiel, GemaCaldevilla Domínguez, David2022-01-202022-01-202021Barrientos Báez, A., Bonales Daimiel, G., & Caldevilla-Domínguez, D. (2021). The tourist ecosystem through social networks. Techno Review. International Technology, Science and Society Review, 10(2), 97–109. https://doi.org/10.37467/gka-revtechno.v10.30102695-9933http://hdl.handle.net/11268/10599The covid-19 pandemic generated serious economic repercussions in the tourism sector, for which it had to accentuate the use of social networks in its communication. The study focuses on the analysis of the three destinations selected as the safest to travel during the summer of 2020 according to the eleventh edition of the European Best Destinations competition (2020). Special emphasis has been placed on the idea of a "safe destination" and how tourists themselves -microinfluencers- have joined in making the messages viral through their comments, reactions and publications. The main conclusion obtained is that thanks to this visibility strategy, countries have contributed to creating the image of a safe ecosystem, achieving notoriety and strengthening the country-image, achieving an impact on a global level.engCOVID-19journal article10.37467/gka-revtechno.v10.3010restricted accessTurismoMedios socialesEnseñanza de medidas de seguridad