Baena Graciá, VerónicaChadwick, SimonDesbordes, MichelNicolas, Chavanat2015-09-292015-09-292015Baena Graciá, V. (2015). The role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madrid. In Chadwick, S., Chanavat, N., & Desbordes, M. Handbook of Sports Marketing (pp. 351-364). Taylor and Francis.9781138823518http://hdl.handle.net/11268/4364engThe role of sports as an agent of social change and marketing performance: Examining the charitable face of Real Madridbook partrestricted accessMarketing - DeportesReal Madrid Club de FútbolMarketingDeporte