Baena Graciá, VerónicaCerviño Fernández, Julio2013-11-272013-11-272013Baena-Graciá, V., & Cerviño-Fernández, J. (2013). International franchise presence and intensity level: profile of franchisors operating abroad. In GIKA: 2nd Global Innovation and Knowledge Academy Conference. Valencia.9788461602759http://hdl.handle.net/11268/673engInternational franchise presence and intensity level: profile of franchisors operating abroadconference outputrestricted accessEstructura del mercadoEmpresa transnacional