Padrón Nápoles, Víctor ManuelDe Buenaga Rodríguez, ManuelGachet Páez, DiegoEsteban Penelas, José LuisGutiérrez García-Ochoa, AlbaLópez Pérez, Alfonso2019-02-112019-02-112018Padrón, V., Buenaga, M., Gachet, D., Esteban Penelas, J. L., Gutierrez, A., & López, A. (2018). MUSA–I. towards New Social Tools for Advanced Multi-Modal Transportation in Smart Cities. In Multidisciplinary Digital Publishing Institute Proceedings UCAml, 2(19), 1215. https://doi.org/10.3390/proceedings21912152504-3900http://hdl.handle.net/11268/7797Urban mobility optimization problem has a great focus in the context of Smart cities. To its solution a very important factor is the transport demand, which is mostly inferred using Big Data and Artificial Intelligence techniques from Automatic Fare Collection (AFC) and mobile devices data. In this paper a novel approach, based on Transport Demand Management techniques is proposed, using technology to produce a more active social involvement in the planning and optimization of mobility. This paper describes, a first step to this long-term objective, the general architecture and current implementation of an explicit multi-modal transport demand system for Smart Cities, which is being developed in the frame of MUSA—I project in the city of Madrid.engAttribution-NonCommercial-NoDerivatives 4.0 Internacionalhttp://creativecommons.org/licenses/by-nc-nd/4.0/conference output10.3390/proceedings2191215open accessCiudades inteligentesTráfico urbanoZona urbanaTráfico urbano