Carmona Pestaña, ÁlvaroHerrera Peco, IvánJiménez Gómez, BeatrizSuárez Llevat, Carolina2026-04-022026-04-022025Carmona Pestaña, A., Herrera-Peco, I., Jiménez-Gómez, B., & Suárez-Llevat, C. (2025). Internet memes as drivers of health narratives and infodemics: Integrative review. JMIR Infodemiology, 5, e77029-e77029. https://doi.org/10.2196/770292564-1891https://hdl.handle.net/11268/16991Digital media memes have emerged as influential tools in health communication, particularly during the COVID-19 pandemic. While they offer opportunities for emotional engagement and community resilience, they also act as vectors for health misinformation, contributing to the global infodemic. Despite growing interest in their communicative power, the role of memes in shaping public perception and misinformation diffusion remains underexplored in infodemiology. This integrative review aims to analyze how memes influence emotional, behavioral, and ideological responses to health crises, and to examine their dual role as both contributors to and potential mitigators of infodemics. The paper also explores strategies for integrating memes into public health campaigns and infodemic management.engAttribution 4.0 Internationalhttps://creativecommons.org/licenses/by/4.0/Psicologíajournal article10.2196/77029open accessEspecie humanaMedios socialesDesinformaciónGoal 3: Ensure healthy lives and promote well-being for all at all agesGoal 16: Promote just, peaceful and inclusive societies