Baena Graciá, VerónicaCerviño Fernández, Julio2013-11-272013-11-272013Baena-Graciá, V., & Cerviño-Fernández, J. (2013). An Empirical Analysis of the Spanish Franchise Diffusion into Latin America. In XXV Congreso Nacional de Marketing (pp. 131). Barcelona: Aemark.9788473569552http://hdl.handle.net/11268/666engAn Empirical Analysis of the Spanish Franchise Diffusion into Latin Americaconference outputrestricted accessEstructura del mercadoEmpresa transnacional