Jiménez Jiménez, PabloPedragosa, VeraAlguacil Jiménez, MarioCalabuig Moreno, Ferran2025-04-042025-04-042024Jiménez Jiménez, P., Pedragosa, V., Alguacil Jiménez, M., & Calabuig Moreno, F. (2024). Analysis of the validity and reliability of the brand love scale applied to the context of fitness centres. XIV Congreso Iberoamericano de Economía del Deporte, 137-140.978-84-09-62616-8http://hdl.handle.net/11268/14505engLicencia Creative Commons Atribución-NoComercial-CompartirIgual 4.0 Internacionalhttps://creativecommons.org/licenses/by-nc-sa/4.0/deed.enAnalysis of the validity and reliability of the brand love scale applied to the context of fitness centresconference outputopen accessDeporteEconomíaConsumidor